Élan & Aura – The Essence of Elegance and Individuality
The Vision
Style is not what you wear, it’s self-expression, confidence, and an aura that speaks before words do. In a world where jewellery is often reduced to trends, true elegance lies in individuality, pieces that reflect not just fashion, but identity.
That’s the philosophy behind Elan & Aura. This jewellery brand was designed to elevate personal style into a statement of identity, offering collections that make people feel seen, empowered, and effortlessly elegant.
But in an industry overflowing with jewellery brands, standing out requires more than just quality pieces. How do you create a brand that isn’t just worn, but remembered? One that tells a story and embodies the uniqueness of its wearer?
The Challenge
In the jewellery industry, luxury and accessibility don’t always go hand in hand. Many brands lean too far in one direction, either feeling too exclusive or lacking the elegance that defines high-end fashion.
Elan & Aura needed a logo that struck the perfect balance, one that felt luxurious and effortlessly stylish, yet still warm and inviting. It had to embody the modern, confident individual, blending contemporary elegance with genuine authenticity.
This wasn’t just about a logo, it was about creating a visual identity that exudes sophistication while remaining relatable.
The Prescription
At CHILD, we understand that a fashion brand is more than fabric, it’s an experience, a feeling, a signature presence. We crafted Elan & Aura’s logo to be as effortlessly elegant as the style it represents.
• A Brand Identity That Radiates Confidence
• The visual identity we built relies on refined minimalism which combines sophisticated elements with bold individualistic design features.
• The Elan & Aura logo, typography, and colours embody timeless grace and modern sophistication. The deep teal conveys luxury and confidence, while the soft cream typography adds a refined, classic touch. Together, they create a brand that feels both bold and effortlessly elegant.
• Messaging That Speaks to the Style-Conscious
• We designed Elan & Aura’s logo to effectively reflect the brand’s identity—confident yet welcoming, soft but elegant, capturing the essence of refinement and self-expression.
• The design was crafted to feel like a personal stylist’s signature, subtly reinforcing the brand’s commitment to timeless elegance and individuality.
The Transformation
Today, the Elan & Aura logo has become a symbol of personal assurance and fashionable style, perfectly capturing the brand’s essence.
• Customers don’t just see a logo; they recognize a mark of refinement, confidence, and timeless elegance associated with the brand.
• The design speaks with clarity, sophistication, and exclusivity, making Elan & Aura instantly recognizable to its ideal audience.
CHILD’s approach goes beyond brand designing since we develop experiences that leave a lasting impact and inspire change. The development of Elan & Aura involved more than identity creation; we crafted a world where style and individuality are celebrated.
Working with Child Creative Studio was a very pleasant experience. For this stage of the project, the designs are just what the brand needs. I appreciate her patience and responsiveness. All deliverables were delivered on time.
Keji, Elan and Aura