BBA – Redefining Wellness, One Sip at a Time
The Vision
True wellness goes beyond what you eat, it’s about how you hydrate, how your body absorbs nutrients, and how you fuel your energy every day. However, in a world where people often overlook the power of hydration, many miss out on one of the most basic hacks to optimal health and performance.
This is the mission behind BBA. More than just a wellness brand, BBA was founded to educate, inspire, and transform the way people think about hydration and well-being. They weren’t here to just sell hydration products; they were here to redefine hydration as a lifestyle, one that is intentional, effective, and backed by science.
But in an industry flooded with generic wellness brands, BBA needed an identity that truly set it apart, a brand that talked about hydration and also embodied it. They dreamed of more than just an online store. They wanted to build a thriving wellness community, a space where people could learn, engage, and take charge of their health through expert insights, stylish and functional products, and a deep commitment to sustainability.
The Challenge
In the wellness industry, hydration is often an afterthought, despite being one of the most fundamental aspects of health. Many brands focus on nutrition and fitness, leaving hydration as an afterthought rather than a core pillar of well-being.
BBA desires to change this narrative. However the market is saturated with generic wellness brands, so it needed to stand out as a trusted authority in advanced hydration and sustainable wellness. Its brand identity had to feel clean, refreshing, and deeply connected to wellness culture, appealing to health-conscious consumers who value both performance and sustainability.
Beyond hydration, BBA championed sustainability, offering eco-friendly solutions that reduce plastic waste and promote reusable alternatives. But how do you turn responsible hydration into a movement, one that inspires change while remaining accessible and aspirational?
BBA wasn’t just about drinking more water, it was about transforming health, elevating lifestyles, and protecting the planet, one sip at a time.
The Prescription
At CHILD, we don’t just design brands, we build identities that inspire action. The visual and strategic elements of BBA align with the brand’s mission to deliver a completely clean, refreshing, and sustainable hydration experience.
A Brand Identity That Feels Like Hydration
• We created a sleek, modern visual identity that immediately evokes feelings of freshness, purity, and vitality.
• The logo, typography, and colour palette weren’t just aesthetic choices, they were designed to visually represent hydration at its finest while reinforcing BBA’s sustainability values.
Making Sustainability Part of the Brand DNA
• BBA champions sustainable hydration by offering premium reusable water bottles, reducing reliance on single-use plastics.
• Each bottle is designed for durability and style, reinforcing the idea that hydration can be both responsible and refined.
• Through its messaging, BBA promotes eco-conscious living, encouraging customers to make hydration choices that benefit both their health and the environment.
Messaging That Makes Hydration a Movement
• We refined BBA’s voice to be clear, engaging, and inspiring, making hydration feel like a necessity, not an afterthought
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• Instead of just selling a product, we built a lifestyle narrative around the power of hydration for health, energy, and environmental responsibility.
A Social Media Strategy That Builds a Wellness Community
• We developed a content strategy that turned hydration into a conversation, not just a product.
• Through wellness tips, sustainability insights, and expert engagement, we positioned BBA as the go-to resource for hydration and overall well-being.
• Visual storytelling showcased eco-friendly hydration habits, reinforcing the brand’s commitment to sustainability and innovation.
The Transformation
Today, BBA isn’t just about hydration, it’s about empowered, intentional wellness with a commitment to the planet.
• Customers don’t just buy hydration products; they embrace a healthier, more vibrant, and eco-conscious lifestyle.
• The brand now communicates clarity, vitality, and sustainability, positioning itself as a leader in the wellness space.
• BBA’s digital presence has seen remarkable growth, turning its platform into a movement that educates and inspires responsible hydration choices.
Performance Highlights:
- Pinterest: Impressions +59% (3.6k), Engagements +187% (227), Outbound Clicks +750% (17)
- Instagram: Accounts Reached 1,865, Profile Activity +136%, External Link Taps +66.6%
- TikTok: Post Views +3049.1% (3,590), Likes +3250% (67), Profile Views +700%
At CHILD, we believe branding should feel as natural as the product itself. And for BBA, we didn’t just create a brand, we built a wellness identity that flows seamlessly into people’s daily routines while making a positive impact on the environment.