ElevateU
ElevateU – Building Careers, Elevating Futures
The Vision
A career is meant to be a growth narrative that shows expertise and ambition, not just a series of jobs. Yet, in today’s competitive market, many professionals struggle to translate their experience into a compelling, market-ready personal brand.
That’s where ElevateU comes in. More than just a CV-writing service, ElevateU exists to redefine how professionals present themselves, ensuring their credentials don’t just exist, but stand out.
They believed every employment history deserved more than just a list of roles, it needed to be expressed with strategy and impact. A CV is more than a document; it’s a career statement. A LinkedIn profile isn’t just a collection of past jobs; it’s a professional story waiting to be told.
But while ElevateU was busy transforming careers, their own brand identity wasn’t reflecting the depth of impact they were making. They needed a brand that spoke with the same clarity, confidence, and authority they brought to their clients.
The Challenge
In the career branding industry, perception is everything. A company that elevates professionals must embody confidence, clarity, and expertise, anything less weakens their credibility.
ElevateU had the expertise to transform careers, but its brand identity lacked the same premium, polished feel it provided to clients. Its marketing materials weren’t telling a compelling story of transformation, and without a strong visual identity, it was missing the opportunity to establish itself as a go-to career solution provider.
They were in the business of making clients stand out. Now, it was time for ElevateU to do the same.
The Prescription
At CHILD, we don’t just design, we align brands with their essence. We knew ElevateU demanded more than attractive visuals, they needed an identity to express professional strength and inspirational power.
- A Brand Identity That Feels Like Success
• We rebranded ElevateU to develop a strong yet sophisticated visual identity system to represent personal and professional development.
• ElevateU’s logo, typography, and colours convey professionalism, credibility, and premium value. Bold typography reinforces confidence, while a balanced colour palette makes career growth feel strategic yet approachable.
Their logo went from this:
To this:
Here is a visual representation of the colours used for the rebrand:
A Social Media and Content Strategy That Builds Authority
• We developed a targeted social media and content strategy that positions ElevateU as a trusted leader in career branding and professional growth.
• Through compelling storytelling, industry insights, and value-driven content, we transformed their digital presence into a hub of expertise and engagement, attracting professionals seeking career advancement.
• Every post, article, and engagement was designed to not just inform but inspire, ensuring that ElevateU’s audience recognizes the brand’s expertise even before reaching out for services.
• Messaging That Elevates the Brand’s Authority
• We transformed their service listings into a powerful tale that displayed the company’s transformation journey.
• Our content strategy positioned ElevateU as an industry authority by leveraging:
Twitter (X): Engaging threads and career tips to spark professional discussions.
Instagram: Carousels, testimonials, and branding insights for visual impact.
Educational Content: In-depth guides on CV writing, LinkedIn optimization, and career branding.
Video Content: Short-form reels and explainers simplifying job market strategies.
By curating and managing ElevateU’s content, we not only showcased their services but made them the go-to brand for career growth.
The Transformation
Today, ElevateU stands as a career catalyst, not just a CV-writing service, but a powerhouse for professional growth.
• The brand now accurately reflects its expertise, making ElevateU instantly recognizable in the career development space.
• Clients no longer see ElevateU as just a service, they view it as an investment in their career growth.
• Trust in the brand has grown, with more professionals confident in ElevateU’s ability to shape their success.
• Since its rebrand, ElevateU has seen a tremendous increase in its social media engagement and interactions, solidifying its authority in career branding.
At CHILD, we know that branding isn’t just about how you look, it’s about how you make people feel. And for ElevateU, we crafted a presence that inspires confidence, success, and transformation.